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The Affordable Life Marketing Program
The Affordable Life
Marketing Program
Buy Now!

We had 1,243 agents and brokers qualify for the last cruise ship convention and to
make that, it took $250,000 in
commissions the previous 18 months.

You can join that group if you wish!


Call us at

(800) 796-6150

Direct Information

About Us


Hi. I am Eric Little, owner and founder of Dollars and Sense. The insurance business is not an easy business. I can help any agent – new to the business, or a veteran.

I am a member of the American Insurance Institute. AII is ultimately an insurance company; the primary carrier is Assurity Life. AII has something other insurance company’s do not – a Marketing System that works!

I have been in the insurance business for 15 years. I have used the “Murray System” for 13 years. Randy Murray came out of retirement in February 2008, when I heard he was coming out of retirement and building the American Insurance Institute using his Affordable Life Marketing Program, I jumped on board.

I want to help agents make money. By joining Dollars and Sense you are joining my team. I will work with you. I will be hands-on and help you maneuver around the pitfalls in the road. Together, we will use the Affordable Life Brochure to bring clients to us.

Please call or e-mail me, I will answer any questions you may have, and welcome you to my team.

Thank you,

Eric Little

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